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Remote Director of DTC Strategy and Growth

  • Location: , CA
  • Start Date: 5/14/2024
  • Job ID: 24-00259
  • Posting Date: 5/14/2024
  • Job Type: Direct Placement
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Searching for a Director of DTC Strategy and Growth to direct the end-to-end e-commerce strategy for our DTC websites. This role drives DTC initiatives, collaborates with data teams for consumer insights, oversees key strategic functions, and manages critical financial metrics for continuous growth. This role reports directly to our SVP of Ecommerce and has 2-3 direct reports.
Ideal candidates will exhibit proven e-commerce strategy expertise and strong analytical skills; running and managing multiple DTC brands and P&L is a must. Must have qualifications: managed a P&L, has grown an owned DTC business over $50M, has ecommerce experience beyond acquisition, such as loyalty, retention, subscription, conversion, customer journey through the entire funnel. A Client product that is ordered more than once a year- subscription experience a bonus.
  • Develop and execute a comprehensive Direct-to-Consumer (DTC) strategy encompassing Product, Promotion, Competitive Landscape, Loyalty/Subscription.
  • Deliver on ambitious ecommerce revenue targets.
  • Conduct thorough market research to identify trends, opportunities, and potential threats. Utilize findings to inform strategic decisions and stay ahead of industry changes.
  • Collaborate with the data team to gain in-depth insights into the consumer base, driving effective segmentation strategies to enhance targeting and personalization.
  • Assume responsibility for managing key performance indicators (KPIs) in the DTC Profit and Loss (P&L) statement, including promotional rates, subscription rates, and Customer Acquisition Cost (CAC)/Lifetime Customer Value (LTV).
  • Work closely with various departments such as IT, Marketing, Operations, and Finance to ensure seamless execution of the e-commerce growth strategy.
  • Encourage a culture of innovation by promoting experimentation and A/B testing to identify optimal strategies for growth.
  • Provide regular reports and updates to the executive team, highlighting key performance metrics, achievements, and areas for improvement.
  • Stay informed about emerging e-commerce technologies and tools. Implement and integrate new solutions to enhance the online shopping experience and streamline operations.

  • 7+ years experience in a direct-to-consumer business with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.
  • 3+ years of experience in eCommerce leadership, with a focus on direct-to-consumer required.
  • Strong analytical skills, with the ability to collaborate effectively with data teams to derive actionable insights.
  • Demonstrated leadership in managing S&S initiatives and loyalty programs, fostering customer loyalty and engagement.
  • Expertise in overseeing and optimizing key financial metrics within the DTC P&L.
  • Experience setting and managing sales and margin goals using available analytics and cross-team resources.
  • Excellent communication and interpersonal skills, enabling effective collaboration across cross-functional teams.
  • Strong understanding of eCommerce best practices, including SEO, SEM, social media marketing, conversion rate optimization, and email marketing
  • Excellent data analysis and reporting skills.
  • Ability to collect, analyze, and interpret data to drive informed decision-making.
  • Educational background in business, marketing, ecommerce, or a related field preferred.
  • Entrepreneurial mindset, agility in adapting to market dynamics, and enthusiasm for working in a fringe category space is a must.
Posted by Aaron Goldblatt
Technical Resource Manager
(800) 821-4644 x